Residential and commercial. I'm with you from the first call to closing at the notary, with real numbers and a strategy that fits your project.
About
For the past 5 years, I've guided owners and buyers who have to make a major decision without the time to analyse everything themselves.
What's usually missing isn't the will. It's knowing what to do, when to do it, and above all why.
That's exactly where I come in: I put the real numbers on the table, I tell you straight, and we build a strategy that holds up.
Two things make the difference in your file, and I make them my core arguments: negotiation, and the exclusive defence of your interests. Never dual agency.
Why my clients refer me
You always get the straight facts: real comparables, the true costs, and no decision made on a hunch.
An up-to-date market analysis and a prepared pricing and negotiation strategy. We aim for the right result, not just the fast one.
One point of contact, reachable from the first call to well after closing at the notary. And it stays true for a simple reason: I deliberately limit the number of buyers I take on at a time, exclusively. Quality of service does not divide, not for my buyers and not for my sellers.
My method
Tap the cards
The seller wants the best price; the buyer wants to pay the right one. Nobody can defend both at once, and I don't try. See for yourself:
At the table, I sit on your side: pricing strategy, negotiating the conditions, every dollar defended. And if a buyer without a broker shows up? The rule set by the OACIQ is clear: I owe them fair treatment, meaning honest and accurate information about the property. Never your privileged information: your reason for selling, your bottom price and your negotiating room stay confidential. And I will always suggest, and even insist, that this buyer be represented by their own broker: a healthy negotiation is two sides properly defended.
I am firmly against dual agency. You will always know which side of the table I am on.
My follow-up advantage
What sets me apart does not stop at the negotiating table. Every client gets access to a private portal I had built so you have everything: where the file stands, what comes next, who does what, and the tools to decide.
Sign in with a private link, no password. Compliant with Law 25. Included for every client, buyer or seller.
From the island of Montreal to the south and north shores. I know the neighbourhoods where you want to live or invest.
Perspectives
My campaigns, my thoughts and my interactive tools, freely accessible. Each piece talks about you, not me. Take what serves you.
Resources
Two free guides, written without the jargon, to help you decide with confidence. They land in your inbox in thirty seconds.
Free guide
Sellers
From the decision to handing over the keys: the right price, preparation, purchase offers, the notary and the costs, explained simply.
Free guide
Buyers
From pre-approval to taking possession: financing, the search, the purchase offer, the inspection and the real costs of buying.
A home is often the biggest transaction of your life. Here is what a broker actually does for you, and what the law guarantees you once you hire one. No sales pitch, just what the Real Estate Brokerage Act says.
A listing is not just photos and a price. The law requires me to verify and disclose anything that could affect either party.
This is the distinction almost nobody knows about, and it changes everything. A broker can be there without being your broker.
When you deal with a broker licensed by the OACIQ, you are not just buying a service. You step into a legal framework with real recourse, which does not exist in a private sale between individuals.
Sources: OACIQ, Your protections and Being represented by a real estate broker, or not. Centris is the brokers' province-wide database, owned by the QPAREB. This page explains the Real Estate Brokerage Act in plain language, it does not replace it.
I'm part of Équipe Loiselle, one of the most active brokerage teams in the region. For you, that means more resources, a wider network of buyers and sellers, and the support of a full team, while keeping one dedicated point of contact: me.
RE/MAX rankings, large teams category (RE/MAX Québec and RE/MAX LLC World).
A selection of my recent listings. The details come straight to me, and to you.
Our recent listings · scroll or hover
A selection of my recent listings. Click a card to get the details, straight from me.
Reviews
★ Équipe Loiselle Google rating: 4.9 / 5
Nous avons fait affaire avec Maxime Laforest pour nos recherches de maison! Un accompagnement extra ordinaire nous a été offert, service impeccable! Il est humain, sympathique, à l'écoute des besoins! [...] Je recommande Maxime à tous ceux qui désirent s'acheter ou même vendre une maison!
Reviews published on the Équipe Loiselle Google listing, reproduced as written.
Read all reviews on GoogleSelling, buying or renting: answer a few questions and I'll get back to you with a clear plan within 24 hours.
Start my real estate projectPick a time that works for you. I'll set aside 30 minutes to talk about your project, in person, by phone or by video. It's free with no obligation.
We take the time to go over your situation and your goals, calmly. You leave with clear answers, no pressure and no obligation to work with me.
The broker's remuneration is a percentage of the sale price. It is negotiable and set in writing in the brokerage contract before the property goes on the market. No rate is imposed in Quebec, and it is paid when the deed is signed at the notary.
Verdun, LaSalle, the Southwest, Nuns' Island, Griffintown, Pointe-Saint-Charles, Saint-Henri, Ville-Émard and Côte-Saint-Paul first, plus the whole Greater Montreal area, including the South Shore, the North Shore and Laval.
Both approaches work, and the right one depends on your borrowing capacity and your tolerance for risk. Selling first secures your budget but may require temporary housing. Buying first avoids moving twice, provided your lender accepts bridge financing.
It depends on the area, the type of property and above all the asking price. A well-prepared property listed at the right price sells far faster than an overpriced one corrected later. A comparative market analysis exists precisely to set that price.
It is a study of recent comparable sales, adjusted for their differences, used to establish a realistic market value. It is free and without obligation, and it is the starting point of any serious listing.
Yes, because the analysis differs from a home purchase: actual income and expenses, current leases, rent roll, zoning compliance and profitability calculations. These checks decide whether the building is a sound investment or a trap.
Yes. Every real estate broker in Quebec is governed by the OACIQ, the province's real estate brokerage self-regulatory organization, which protects the public and imposes practice rules and mandatory continuing education.
Yes, services are offered in both French and English, spoken and written, including transaction documents.
No. In residential real estate, dual agency has not been allowed in Quebec since 2022, and even in commercial, where it still is, I abstain on principle. Each party deserves someone defending their interests 100%. If you are unrepresented and interested in one of my listings, you will be treated fairly, but my duty of defence remains to my client.
